We understand the pressures associated with the legal industry. Maintaining a steady caseload and the client relationships that accompany it is both challenging and time consuming. In today’s environment, there are countless other competent lawyers and law firms chasing the same clients and cases. Having a strong legal marketing plan in place can increase client leads. But, to accomplish this requires a huge initial time commitment in learning the ins and outs of legal marketing and continuous effort to maintain internet visibility and keep abreast of best practices.
At Loquitur Legal Marketing, we take this responsibility off your plate. We appreciate that a lawyer’s time is his or her most valuable asset and strive to make legal marketing as painless and productive as possible. We are also well aware that marketing a personal injury law firm is an entirely different task than marketing for immigration or bankruptcy attorneys. Bringing together our diverse marketing and legal backgrounds, we assess law firm marketing needs and deliver a customized legal marketing plan to address these issues. This save time and money, since outsourcing lawyer marketing efforts is much more cost effective than hiring and training new employees. And while you may be a highly skilled multi-tasker yourself, taking this job off your hands will allow you to focus more attention on your main objective – running a successful law firm.
In the past, you may have advertised in the local phone book or in the classified section of the newspaper. Today, trends have shifted and traditional print advertising doesn’t reach the same audiences as it once did. Instead, digital legal marketing is needed for lawyers to maximize internet exposure and get noticed by potential clients. This includes responsive law firm websites, which are both search engine optimized and mobile device friendly, regular and informative blog posting, social media management, and much, much more. All of these individual items work together to reach the widest range of people. With the majority of a lawyer’s audience now searching for legal services online, law firms must cater to this trend and make themselves easy to find. By doing this, a law firms may increase its pool of clients and see a boost in revenue.
At Loquitur Legal Marketing, we take a holistic approach in evaluating a law firm’s digital marketing needs. We evaluate what efforts have been undertaken in the past and what efforts need to be undertaken in the future in order to provide a law firm with the most effective marketing plan possible in light of the law firm’s needs and constraints.